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As the guiding force behind Life Sports Agency, I stand firm in the belief that our agency's hallmark is our integrity, passion and unwavering dedication to our clients. Whether they're just beginning their careers or are seasoned professionals, we're committed to amplifying not just their athletic performance, but their entire life's narrative. Our services are tailored to ensure our clients excel as leaders, innovators and philanthropists. We champion their ambitions, empowering them to extend their influence and drive meaningful change well beyond the boundaries of the basketball court.

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—TODD RAMASAR, FOUNDER, PRESIDENT + CEO

WHAT WE DO

At Life Sports Agency, we deliver comprehensive, athlete-first representation. Our services cover every stage of an athlete’s journey from NIL and college to professional and post-career success.

01.

CONTRACT NEGOTIATION

We negotiate premium contracts across the NBA, international leagues, and the Name, Image & Likeness (NIL) space, securing guarantees, performance incentives, and brand value that reflect each athlete’s true market worth.

02.

MARKETING

We connect athletes with leading brands that align with their values and ambitions, structuring authentic partnerships that strengthen visibility, credibility, and income.

03.

PLAYER DEVELOPMENT & PERFORMANCE OPTIMIZATION

We collaborate with elite trainers, coaches, and sports scientists to create customized development plans that improve performance, durability, and competitive edge.

04.

CAREER & TRANSITION PLANING

From college recruitment and NBA Draft preparation to post-career ventures, we build personalized roadmaps that help athletes make informed, strategic choices at every milestone.

05.

FINANCIAL LITERACY

We educate clients on how to protect and grow their earnings, connecting them with trusted financial and tax professionals who share our long-term vision.

06.

MEDIA STRATEGY

We help clients manage their personal brand, media/social media presence, and public narrative with authenticity, discipline, and a focus on longevity.

07.

PHILANTHROPY

Our team helps athletes establish donor advised funds, charitable foundations, youth programs, and community initiatives that align with their personal values and life missions. From global outreach to local engagement, we help clients give back with intention, creating measurable impact and enduring influence beyond their playing careers.

WHAT MAKES US DIFFERENT

Boutique Precision. Global Power.

Every client at LSA is a priority. We offer the scale, reach, and relationships of a global firm with the personal attention of a boutique agency.

Integrity Above All.

Trust is the foundation of every decision. We operate with transparency, honesty, and a relentless commitment to our client’s best interests.

Tailored Athlete Strategy.

No two athletes are alike, and neither are their paths. We craft individualized strategies rooted in each client’s identity, goals, and future vision.

Proven Results.

From elevating draft stock to negotiating record-setting contracts, our results speak for themselves.

Negotiation Edge.

Our relationships with NBA executives, ownership groups, and brands span decades — giving LSA unique leverage to secure elite outcomes for our clients.